<p><h2>If it works in Scandinavia</h2>When Niss Oskar Jonsson founded Jofama in 1926, he could never in his wildest dreams have foreseen the technological advances to come. But even back then, the focus was on craftsmanship, tradition and quality – things that still characterise the entire product line today. Jofama makes functional, reasonably priced bike wear whose classic style never goes out of fashion.<p>
<h3>Good, solid craftmanship with an air of freedom</h3>
<p>When Jofama's founder tailored the very first jacket, craftmanship, tradition and quality were already the most important elements. Still today, Jofama's work is informed by the same watchwords throughout the entire production line. While the style is classic, the functions and materials are ultra modern. Which is precisely why Jofama's clothes have been worn by freedom seekers all over the world since 1926.</p>