Our Shop

Per the government mandate, visits to our physical shop will be restricted until Decembder 2nd 2020. We will continue to operate our online business, and are open for Click & Collect and key workers. For more information please call us on 01438 317 038.

Business Hours:

For Click & Collect and phone calls.


Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed
Sunday Closed

Find Us:

Take a tour of our showroom : watch Dougie or click and drag below...

More than just a shop

Our showroom is conveniently located just by the A1(M) off junction 7 or 8 in the delightful ‘Old Town’ Stevenage (30 miles north of central London). It occupies two adjacent Grade II listed buildings and is often described as a "TARDIS" – with 8 different ‘kit’ rooms spread over 3,000 square feet of space on two floors. So come visit for personalised expert advice, to try on that jacket, helmet, suit or boots you’ve set your heart on, while also catching up with the team, fellow bikers, and taking a well earned break!

But it is not just a shop, it’s also a destination with dedicated customer parking, seating and tables inside and out as well as Lavazza whole bean coffee, cakes and paninis. It's also where we hold our many special events throughout the year, with celebrities, special bikes on show, and even ‘Ride-Outs’.

What are you waiting for? Come and take a tour for yourself...