In Store At Last

Now you can try on your Ruroc helmet before you buy, and get expert advice from the staff here at Bike Stop on the correct fit.

Then when you purchase here via Ruroc.com you also get a choice of a free gift: a "Pinlock" antifog insert, or a Ruroc Baseball cap or a Ruroc Helmet bag!.  Just as an extra thank you for buying while here!

EOX

EOX not only completely redefines the iconic Ruroc design, but also marks a new era for the brand in the next level of safety, performance, comfort and connectivity.

Atlas 4.0 Carbon

ATLAS 4.0 Carbon packs RHEON™ impact technology, acoustic control & superior comfort into one stunning streamline carbon fibre shell.