Price Match Policy

Our Promise: We will match any comparable price - Just Ask!

Bike Stop has been established for over 40 years and prides itself on its “honest” selling process, providing quality products, designed specifically for the UK market from quality suppliers. We also service many of the items we sell in terms of helmets and clothing, with on-site stock of spare parts and a tailoring partner. All products are always brand new, with a full manufacturer's warranty as a minimum, and include all relevant taxes.


We NEVER sell 'grey' products imported from abroad which may leave you liable for import duties and/or VAT and may be intended for a non-UK market. For example some helmets are designed for specific geographic continents, like Asia or North America – with fundamentally different head shapes (and legislation). If you choose to risk your safety, and an accident should happen, you only have yourself to blame!

Conditions for price matching:


We don't expect you to find a lower price at another “high street competitor” (a destination freely open to the public in the UK mainland) for the same individual product, sold with the same service conditions - but if you can, we'll match the price when you buy. Simply chat, call or email us to complete a claim.


The prices we match:


We match prices publicly available to all customers, based on those displayed in a shop, on the high street competitor's own website, or the first price quoted to us over the phone. The price has to apply to an identical individual product in terms of make, model, size or colour. We match bundles only on a case by case basis, and we don't match special prices only available to certain customers – such as negotiated prices or prices for groups like account holders or club members. We don't match prices only available via 3rd party websites, or with voucher codes.


This means we compare how we sell the product to how it is sold by the competitor to ensure it's comparable. We particularly look at stock availability, delivery charges and fitting/installation services.


Stock availability - we carry a wide range of products, and the competitor has to have the product actually in stock (rather than available only to order) for us to match the price


Product bundles at discounted prices or with free items - We'll match on a case by case basis the total price for the bundle of products if the price of the bundle is publicly available to all customers, and the products in the competitor's bundle are identical to products we sell, including any free items. If bundled products offered at a promotional rate by a competitor can also be bought individually at full price, we won't generally lower our price for the bundle itself in-store and online.


For products that we deliver, we ask that the competitor is able to deliver in equivalent timescales to us, and on products that require delivery, we'll take delivery charges into account when comparing prices. Our standard delivery service is free for orders of £25 and over. Find out more.


The level of expertise and service we offer can't be equalled by online or mail-order only retailers such as Amazon or eBay - and it's for this reason we don't match their prices. There are also some fitting and installation service conditions we take into account when we look at a price match - see below for details.


Outlets which trade on a different basis to us, such as those that operate only on the internet or through mail-order, showrooms attached to internet-only companies, collection points, auction sites, factory outlets, membership clubs, duty-free shops, market stalls or home shopping channels, are not deemed equivalent high street competitors. We also don't match competitors who are in administration or closing down.




Price match cannot be used in conjunction with any other offers, discount codes or promotions.

We reserve the right to limit any price match offer made.

We reserve the right to withdraw the price match policy at any time.