Roland Sands Motorcycle Gear


Roland Sands Design is a motorcycle, product and apparel company that has a heritage in racing, custom bike building and design. Their inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products.

Those who live the two wheeled life will be able to find exactly what they want as the Roland Sands Design crew is a diverse collection of road racers, off-road, dirt track, supermoto and custom bike builders and riders. It's this diversity that allows Roland Sands Design to work with the best in the industry on a variety of projects.


Roland Sands is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the worl and was the 1998 American Motorcyclist Association 250GP champion.

Roland decided to trade in his racing leathers for hammer, pencil and computer design in order to build motorcycles and custom motorcycle products. In 2005, Sands founded Roland Sands Design. Sands designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high performance custom bikes.


Roland Sands Design have earned many awards throughout the years, including V-Twin Wheel Design of the year, V-Twin Control Design, Chip Foose Design of Excellence Award in Sturgis, 2nd, 3rd, 4th place in Modified Harley class at the World Championship of Custom Bike Building. V-Twin Award Trendsetter of the Year, Biker Build Off Champion on the Discovery Channel, Biker Build Off Rookie of the year and 2Wheel Tuner Brappy Award.

Roland, Roland Sands Design and the RSD fleet of custom motorcycles have been featured in over 500 magazine articles world-wide, on over 100 magasize covers and attend many American motorcycle rallies and events year round, as well as multiple international shows both in and out of the motorcycle industry.


Roland Sands Design is a brand that specialises in creating bespoke motorcycles, apparel and gear, as well as custom built bikes. Founded by former motorcycle legend Roland Sands in 2005, RSD perfectly embodies style and finesse within standard motorcycle gear and we are more than proud to be stockists of such an iconic brand and offer a superb range of Roland Sands motorcycle clothing.

Award-winning design

Over the years, RSD have won various awards based on their specialist designs and expert attention to detail. For example, they have won V-Twin Wheel Design of the year, V-Twin Control Design and Chip Foose Design of Excellence Award in Sturgis, to name just a few. Designs from RSD have featured all over the world, making appearances in hundreds of magazines and events.

No compromise on quality

Since RSD is a brand founded by a man who once himself put his wellbeing in the hands of motorcycle gear, the pieces in this range are of the upmost quality and can provide all riders with comfortable and durable levels of safety and protection.

Diverse collections

Every rider will be able to find exactly what they’re looking for from RSD, as they provide gear to suit road racers, off-road, dirt track, custom bike builders and riders, and more. Whatever your riding style demands from you, RSD can provide the appropriate levels of protection.

If you need more information on any of the brands available at Bike Stop, including RSD then all you need to do is contact a member of our team. We’ll be able to tell you everything you need to know before you invest in a piece from this innovative collection.

01438 317038 or chat to us online with our live chat facility.