It's as easy as 1, 2, 3: create an account, send us your membership number, start saving!
1. Create an account using the link below. This allows you to track your purchases and earn extra rewards with our loyalty scheme.
2. Reply to your welcome email with a picture of your IAM membership card so that we can verify your membership and upgrade your account to an IAM VIP.
3. Start saving. Once verified, you will recieve a confirmation of your account upgrade, and will see discounted prices across the store whenever you log in.
A place where you can park easily, gr-et good refreshments and where the products and expertise are worthy of a visit to the discerning rider.
- We have dedicated motorcycle parking (free all day) outside the front of our shop, and being in Hertfordshire we also have great roads nearby.
- The entirety of the High Street offers 3 hours of free parking for cars.
- We have a café serving Lavazza coffee and hot paninis.
- We only sell carefully selected and genuine products (in terms of safety, style and comfort) at every price point and all from the main UK suppliers. This ensures all our goods are covered by legitimate and convenient warranty and meet all UK regulations.
- With regard to our expertise, all of our staff are bikers themselves and are fully and regularly trained. They are also only rewarded for achieving the best customer satisfaction not on what they sell or how much they sell.
We have also recently upgraded our offers to our online customers.
There are some items which your IAM discount does not cover.
- Clearance items.
- Reapirs and tailoring.
- Electronics (e.g. Intercom and Sat Nav)
- Dainese Made to Measure service.
- Dainese D-air products.
- Belstaff, Keis, Jofama, Lindstrands and Halvarssons products.
- Purchases made with our 0% Finance.
Dedicated contact for IAM members